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Covering the Spectrum of Media Needs in the Workplace

A media communications specialist is a lot like a conductor of an orchestra integrating numerous musical instruments, the skill of the musicians, and the inherent mood of the work. Media communications involves multiple conduits such as print, radio, television and Internet. It involves multiple formats such as press releases, PSAs, commentaries, breaking news and features. It also involves styles that include rules from the Chicago Manual of Style or the AP Style, etc. Finding the right set of tools, formats and styles of communication are essential in transmitting the most effective message to a target audience.

STRATEGIC MEDIA Strategic media relations is based off a sound communication plan. Communication plans are very different than a marketing plan. The focus in a communications plan is to identify the media conduits existing, available, and appropriate to promote a message or event on behalf of the stakeholders. Strategic media relations has to build on a communications plan. You have to identify what you have, what you do not have, what is achieveable, and what is appropriate in executing your message. Primalmedia acts as a support agent for a person or company by providing advice and strategy that is applicable to the current need. WRITTEN COMMUNICATIONS: More than ever companies and organizations need to have skillful professionals who can write for a wide range of media venues. The classic press release, the modern media alert, the op-ed, breaking and feature news articles, commercial copy, scripts for PSAs, teasers, and white papers are not only different in format, but demand different dynamics in magazine and newspaper print, book publishing, radio and television, and/or Internet blogging and news. Primalmedia is extremely versatile and nimble with experience in a wide range of communication arenas which proves to be invaluable as a support consultant, writer, and editor in campaigns and PR events. PRESENTATIONS: A superb presentation not only answers questions, but delivers the information in way that is entertaining and memorable. An area where most professionals fail is in conveying information in an easy-to-understand format for their target audiences. Presentations also involve strong oral skills in logical progression and dynamic delivery. Primalmedia provides professionals with presentation assistance in arrangement of material in PowerPoint format and coaching in public speaking needs. GRAPHIC DESIGN AND BRAND ID: Arrangement of collateral brand material demands a good eye for symmetry and spatial demands in the use of images, illustrations, font type and size. Building a brand ID--logo and tagline--requires thought on various permutations of its use in the future. Does the brand have flexibility with different target groups or is it directed toward one? Is it memorable? Does it seek to define the future or does it define the present? Primalmedia offers creative assistance in this arena as well. Please contact us for more info. Proposals When you contact us we will ask you a lot of questions about your project, event, or product promotion. We have to take the time to flesh out the dynamics of what you want to achieve, what can be achieved, and what should be achieved over a given course of time. The initial step is to communicate, propose, adjust the proposal, find agreement, and set up a viable schedule. From there, it gets exciting as we build together, offer periodic reports on milestones achieved, and celebrate as we get closer to the goal at hand. The process for us is rewarding one. Albeit, there may not be any guarantees on how successful something may be, but you can work to improve the possibilities and probabilities through creative collaboration and perseverance. We look forward to building a rapport with you.